CARDBOARD PACKAGING; TOP-OF-THE-RANGE MANUFACTURER FOR THE LUXURY INDUSTRY

OUR PACKAGING AND CARDBOARD BOX SOLUTIONS FOR THE LUXURY INDUSTRY

OUR PACKAGING AND CARDBOARD BOX SOLUTIONS FOR THE LUXURY INDUSTRY

We have acquired substantial experience working in a tri-partite organisation involving the purchaser (brand), the cardboard convertor expert and tooling manufacturer (Groupe Vacher).

We can for example tell you about a project carried out for “Chanel” in collaboration with the DS SMITH group, the objective being to come up with a highly aesthetic case and functional packaging.

The experts from all three companies got together in project mode to seek for a high-quality end-result.

We drew on our know-how, namely the puzzle cutting die first developed for “Cartier”. For this project, we brought together the purchaser CARTIER based in Paris, the accredited Cartier convertor based in Italy, the cardboard specialist Ferriot Cric based in Troyes and our DieVision production plant based in the Netherlands.

The initial idea was to create a 500-piece puzzle to be sold during end-of-year celebrations in the brand’s boutiques. We developed several designs which we then presented to the brand and cardboard specialist.

Co-construction enabled us to proceed with technical adjustments and we were very proud to see this product appear in December 2021 in all CARTIER boutiques.

The die-making company SGM has established close partnerships with the printers and convertors of large groups of international renown such as L’oréal, Lancôme, Dior, Guerlain, Givenchy, Hermès, Yves saint Laurent, Roc, Chanel, Shiseido, Dyptique, Paco Rabanne, Nina ricci, JP Gaultier, Kenzo, Lanvin, and also Hennessy, Courvoisier, Martell, Moët et Chandon, Laurent Perrier, Veuve Clicquot.

SGM is a key stakeholder in the luxury sector and is specialised in the manufacturing of embossing, hotfoiling, as well as flatbed, curved and texturized stamping, the most widespread applications being luxury packaging and labels. The competencies of SGM stem directly from the expertise of its founder, Jean-Claude Paulat, a former student at the École Supérieure des Arts et Industries Graphiques, the prestigious école Estienne. Loïc Paulat is now keeping the flame burning bright and is expertly piloting the constant evolution of processes. Laminates, CNC manufacturing and chemical brass die shaping have been integrated to tradition techniques. Joining the Groupe Vacher, expert in flatbed cutting tools, rotary cutting tools and composites moulds has also enabled SGM to constantly enrich its offer.

SGM master die-makers now offer an unrivalled array of traditional and modern techniques to key graphics specialists in the luxury sector, and are wholeheartedly dedicated to the enhancement of beauty, elegance, shapes, gold and textures.