{"id":1568,"date":"2020-01-11T22:54:49","date_gmt":"2020-01-11T21:54:49","guid":{"rendered":"http:\/\/temp.groupe-vacher.com\/2020\/01\/11\/le-groupe-vacher-clarifie-son-positionnement-avec-une-nouvelle-charte-graphique\/"},"modified":"2022-04-08T14:55:19","modified_gmt":"2022-04-08T12:55:19","slug":"le-groupe-vacher-clarifie-son-positionnement-avec-une-nouvelle-charte-graphique","status":"publish","type":"post","link":"https:\/\/www.groupe-vacher.com\/en\/le-groupe-vacher-clarifie-son-positionnement-avec-une-nouvelle-charte-graphique\/","title":{"rendered":"The Vacher Group <br> clarifies its positioning"},"content":{"rendered":"\r\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\">Having bought out several companies in order to gain ground in its key sectors both in France and Europe, the Vacher Group, led by Fr\u00e9d\u00e9ric Vacher, has called upon communications agency Esprit des Sens to <em>clarify the group\u2019s positioning, create a new graphic identity and get its teams onboard regarding the new employer brand. <\/em><\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>\u02ddThe group\u2019s strapline came to us quite naturally during a creativity workshop where we were working together, pooling our ideas\u02dd <\/em>explains the group CEO, Fr\u00e9d\u00e9ric Vacher. \u02dd<strong><em>Expertise in all its forms\u02dd<\/em><\/strong> is an intrinsic illustration of the group\u2019s philosophy and the values it embodies, which can be found in the way it works and in its expertise. \u02dd<em>Our operation is based on attention to detail, quality, expertise and team spirit\u02dd adds Fr\u00e9d\u00e9ric Vacher.<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">And so, a new graphic identity has emerged and with it, a brand new group strategy, positioning all of its subsidiaries around a single, stronger and more coherent brand image.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Branded by a corporate culture embodied by all of the group\u2019s companies, it was essential for the Vacher Group to harmonise its external and in-house communications process so that all employees have a real sense of belonging.&nbsp; <\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ahhiwtw.cluster028.hosting.ovh.net\/wp-content\/uploads\/2020\/01\/Capture-d\u2019e\u0301cran-2020-01-21-a\u0300-14.23.37-1024x171.png\" alt=\"\" class=\"wp-image-1064\" width=\"730\" height=\"121\" srcset=\"https:\/\/www.groupe-vacher.com\/wp-content\/uploads\/2020\/01\/Capture-d\u2019e\u0301cran-2020-01-21-a\u0300-14.23.37-1024x171.png 1024w, https:\/\/www.groupe-vacher.com\/wp-content\/uploads\/2020\/01\/Capture-d\u2019e\u0301cran-2020-01-21-a\u0300-14.23.37-300x50.png 300w, https:\/\/www.groupe-vacher.com\/wp-content\/uploads\/2020\/01\/Capture-d\u2019e\u0301cran-2020-01-21-a\u0300-14.23.37-768x128.png 768w, https:\/\/www.groupe-vacher.com\/wp-content\/uploads\/2020\/01\/Capture-d\u2019e\u0301cran-2020-01-21-a\u0300-14.23.37-1536x256.png 1536w, https:\/\/www.groupe-vacher.com\/wp-content\/uploads\/2020\/01\/Capture-d\u2019e\u0301cran-2020-01-21-a\u0300-14.23.37-2048x341.png 2048w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The result is a real group dynamic, new links between the teams and a more pronounced co-development approach. With the complementary nature of the group\u2019s trades clearly on display, the aim is to strive even further to provide customers with increasingly innovative solutions.&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Having bought out several companies in order to gain ground in its key sectors both [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Groupe Vacher expertise at your service - Groupe Vacher<\/title>\n<meta name=\"description\" content=\"Discover Groupe Vacher areas of expertise and our vast range of machines enabling to carry out all your projects with the BOBST certification quality guarantee.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.groupe-vacher.com\/en\/le-groupe-vacher-clarifie-son-positionnement-avec-une-nouvelle-charte-graphique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groupe Vacher expertise at your service - 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